no experience needed: abe from outlier

Abe Burmeister: How I Built A Fashion Brand With No Experience, Just Punk Rock Spirit (And The Web) from Piers Fawkes on Vimeo.
outlier made it's debut not too long ago and today it's one of the more prominent fashion/performance clothiers out there. there's alot that can go wrong in this sector of clothes: too much fashion and you look dumb, too much performance then you might as well go full on jersey and stuff. outlier found that balance no other band could- granted, i can never ever afford or justify buying a pair of jeans for almost $300, but the story is inspiring nonetheless...

jmik