why is this not huge: 2011 WHBPC

2011 WHBPC - Highlights - Short Version from Ken Regehr on Vimeo.
our friends at eighthinch upped this one and it brings up the question: why is this not super big? i'm not talking about the event i'm talking about bike polo. they'res plenty of action, there's blood, there's drunk rowdy audiences.... so why is this not HUGE? lots of crazy crashes and epic plays in this. definitely worth a peek.

jmik